Better Homes and Gardens® Real Estate is committed to providing our real estate professionals with everything they need to help build a successful, fulfilling career in real estate. Whether you are new to the industry or an experienced professional, we provide unique tools, training and marketing options that make you better and keep you a step ahead of the competition, all backed by a brand whose culture is defined by its passion, integrity and forward-thinking leadership. How can you go wrong?
Better Homes and Gardens® Real Estate Wine Country Group is committed to providing our real estate professionals with everything they need to help build a successful, fulfilling career in real estate. Whether you are new to the industry or an experienced professional, we provide unique tools, training and marketing options that make you better and keep you a step ahead of the competition, all backed by a brand whose culture is defined by its passion, integrity and forward-thinking leadership. How can you go wrong?.
At Better Homes and Gardens® Real Estate, we have created a company that is built upon a set of core values. The core values guide the decisions that are made across the company, and this is part of what makes the culture at BHGRE different.
According to Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC, “In a value-based company, you live, breathe and follow your core values each and every day with every action you take. The key to building a value-based company is to identify those core values early on. We intuitively knew when we launched that we wanted to start with a certain set of core values to help us keep on the right track. That’s why we use PAIGE to guide our decisions.”
PAIGE represents the core values of Better Homes and Gardens® Real Estate that we live by each and every day. It starts with Passion. Our passionate and engaging nature helps us inspire our clients.
Once we’ve inspired a higher level of passion and energy in the home buying and selling process with our clients, we need to make sure that we are Authentic and Inclusive in our approach to servicing their needs.
This authenticity and inclusion is what helps the Better Homes and Gardens Real Estate brand Grow and attract others who share in the values of our company as we strive for Excellence on a day-to-day basis.
We are a lifestyle company that provides value to both the real estate professional and the consumer. This is a new model for the real estate industry. The combination of this and our partnership with Meredith Corporation and Better Homes and Gardens® magazine lets us provide lifestyle content and branding.
The power of the Better Homes and Gardens® brand is astonishing. The brand touches 40 million people every month, including 1 in 6 adults, 1 in 5 homeowners and 1 in 4 women. Generations of people turn to the Better Homes and Gardens brand every day for the latest in design trends, recipes, outdoor style and information to help create a more rich and stylish life. Because of that, we are the only brand in real estate that is a relevant, meaningful part of consumers’ lives 365 days a year—not just when they are thinking of buying or selling a home.
Real estate professionals who are part of the Better Homes and Gardens® Real Estate network benefit from the universal awareness of the Better Homes and Gardens brand, and the consumer trust that comes along with it. We believe affiliation with this iconic brand can have a powerful, positive impact on your business. That impact is seen on all levels; from the refreshing, stylish and original approach to real estate transactions, to the lives people live in their homes.
This is important because with BHGRE®, affiliated real estate professionals have access to all of the lifestyle content created by Better Homes and Gardens magazine. In a time when consumers are demanding lifestyle content, this gives just one more way for our real estate professionals to be competitive in the national and local marketplace.
Interestingly enough, a consumer shift has taken place. Buyers are no longer buying just a home, they are buying a lifestyle. Our company, along with our brand partner, have created tools that allow us to connect with changing consumers, so they will only want to work with us. This includes more high quality information like tips, articles, social media forums, videos—ways to empower the consumer and ways to empower our real estate professionals to speak to consumers in the way they expect to be spoken to.
And what’s unique about us—we are a brand who feels authentic to the consumer. Not only do we equip our affiliated real estate professionals with tons of lifestyle knowledge to have thoughtful conversations, but we are on their coffee tables every month of the year. Our company “means” home and community to millions of people. We are relevant before, during and after the transaction takes place. No one else in the industry can say that.
We use this unique relationship to build awareness, and drive leads back to our affiliated brokers and real estate professionals. Through this relationship, we are able to reach tens of millions of potential customers on television, online, through social media, direct mail and email every month.
At Better Homes and Gardens® Real Estate (BHGRE®), knowledge and learning are a top priority for those who want to “Be Better®.” Not only is it important, but it’s critical to success. The educational resources at BHGRE are designed to help real estate professionals succeed at every level. From new agent resources, to skill development to ongoing education on all of our tools – our program is custom designed for our real estate professionals so they can learn on their own time, at their own pace.
The BHGRE education portal provides easy access to the professional resources. Our curriculum includes the following:
The tools we offer include contact manager, listing management, and our digital marketing center that allows real estate agents to create professionally designed flyers, postcards, and e-cards to market listings and to stay in touch with clients. Agents can also learn how to: